Letter from the founder

We've created Mane Hook-Up with one thing in mind - to help you find and book local afro hair stylists with ease.

As I transitioned back to my natural hair in 2018 (after relaxing it for what felt like forever), I struggled to find local hairstylists who really understood how to handle afro hair. This journey inspired me to create a product that could solve an ongoing problem in the black community. When the likes of Viola Davis, Gabrielle Union, and Natasha Rothwell talk about the difficulties of getting afro hairstylists on set, we know there's a problem.

There are so many talented stylists and salons out there and, in a digital age, we should be able to find online with ease. And that's what Mane Hook-Up does — it allows you to find and book appointments with the best afro hairstylists in your area. Giving you the options that you truly deserve. No hassle, no fuss, and no stress.

The black hair and beauty industry is often spoken of, but the people who need these services are rarely catered for. We'll be bridging that gap - watch this space.

Jade Phillips, Founder of Mane Hook-Up

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Our Mission
We want to change the afro hair and beauty game by making the people, products and information you need, easy to find. You’ll have the best of your local afro & curly hair care specialists in the palm of your hand; so what you need is always within your reach.

Our vision

To create a world where black women are catered for and prioritised in the hair & beauty industry.

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Our values

R.E.S.P.E.C.T

You've trusted us with your money or the opportunity to help your business. We'll respect that by giving you a product and service that you can depend on.

You come first, always.

We care about creating a platform that puts your needs first.

Amplify unheard voices

We'll promote talented afro hairstylists until they are heard and celebrated.

Speak up when it counts

We won't steer away from difficult conversations - especially if they can lead to meaningful change.

Preach acceptance of afro hair

We want to make afro, curly and coily hair the norm — ensuring it's accepted in the mainstream media.

Challenge beauty standards

We want to challenge the beauty industry to make sure its more inclusive.

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Intro to Jade

Naturalista and lover of protective styles, Jade is on her journey back to her natural hair. This transition inspired her to Found Mane Hook-Up as she wants to give black women and men access to the people, products and advice that they need when it comes to afro hair care. An optimist who doesn't know when to quit, Jade wants to create a space where all hair types are celebrated.

Hair type: 4c

Favourite quotes:

“You may encounter many defeats, but you must not be defeated.” – Maya Angelou

“You are the designer of your destiny; you are the author of your story.” — Lisa Nichols

The people behind Mane Hook-Up

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Zena Tuitt

Advisor
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Bakunzi Matemane

Advisor